Banking and insurance companies operate in a volatile marketplace that is currently suffering the effects of new challenges related to increased competition due to the emergence of new insurers and digital banks. Furthermore, the fragmentation and disruption of the customer journey or the diversification of communication channels, touchpoints and customer experiences complicate communication and customer engagement processes.
In this sense, it is essential to pay attention to new communicative narratives, to promote measures to reactivate the customer journey and to focus on automation processes oriented towards customer knowledge.
With this complex scenario in mind, Kale helps organisations to move towards digitalisation, to develop omni-experience and multichannel strategies, to defragment the customer journey and to reorient their business strategies by putting the customer at the centre of the business activity.
¿Qué podemos hacer por ti?What can we do for you?
Market insights and future trends forecasting Customer Journey Map Development and implementation of customer-centric strategies Optimisation and management of touch points Internal and external marketing and communication strategies Optimisation of sales strategies Customer insights automation Omni-experience and omnichannel strategies Touch points optimisation Advanced data analytics to obtain valuable customer insights Segmentation strategies focused on leveraging resources and commercial efforts Customer Lifetime Value (CLTV) strategies Modelos de retención y fidelización de clientes Customer retention and loyalty models Customer segmentation Customer scoring Lead generation action plans Positioning and brand identity analysis