The retail and e-commerce market is currently shaped by high competitiveness, increasing supply, price fluctuation and globalisation. In addition, communication, marketing and sales strategies are playing an increasingly important role within companies’ activity. Business productivity can no longer be conceived without considering holistic customer experiences.
At Kale we are experts in omni-experience, commercial, marketing and differentiation strategies. We guide retail companies towards generating value through business intelligence. We also help them implement customer-centric strategies and leverage data and deep customer knowledge to create innovative experiences, both in the digital and physical ecosystem.
What can we do for you?
Data analytics and insights Forecasting and prediction of future trends through predictive analysis models In-depth knowledge of the customer, their behaviour, needs and consumption habits based on the collection of insights Customer Analytics Optimisation of communication channels and touch points in the digital and/or physical environment Integral business intelligence and reporting strategies adapted to customer needs Knowledge and optimisation of the shopping experience and the customer experience Omni-channel and omni-experience strategies Customer segmentation models adapted to the demands of the industry Optimisation of communication channels and touch points in the digital or physical ecosystem Sales intelligence models Definition of buyer personas, target customers, strategic customers and buyer personas Analysis of the diversification and concentration of the customer portfolio Customer-centric strategies and customer intelligence Predictive sales analytics Shopping cart analysisCustomer scoring and customer clustering Active listening to the voice of the customer (VoC) Customer Journey & Customer Journey Map Go-to-market strategies Cross-selling and up-selling Price and demand sensitivity analysis Positioning and brand identity analysis Customer loyalty optimisation