As has happened in most industries, the global pandemic has accelerated the already existing challenges of the telecommunications, media and digital start-ups sector.
The new economic situation has highlighted the urgency to accelerate trends such as a focusing on customer needs and intensified audience engagement, the creation of new merged service offerings, an enhanced focus on user experience or the use of data analytics and predictive analytics to streamline business processes.
What can we do for you?
Definition of strategic and tactical objectives, performance indicators and KPIs Tailored segmentation and customer scoring models Conversion funnel acceleration and Customer Lifetime Value (CLTV) expansion strategies Predictive sales analysis and forecasting Customer engagement strategies Customer retention models Customer experience optimisation in the digital and/or physical environment Improving communication, marketing and sales strategies Definition of attribution models Customer Analytics: Identification of insights and comprehensive knowledge of customers Digitalisation action plans Go-to-market actions Strategies for increasing direct channel sales and average spend per customer Action plans for generating business opportunities Positioning and brand identity analysis Market sizing Customer Data Platform (CDP)