The energy industry sector is going through a complex period due to the economic and financial crisis, deficit and price fluctuations. In this context the development of efficient and innovative communication strategies and the generation of new business opportunities are key factors to ensure the competitiveness of the companies in the sector.
The transformation towards customer-focused business strategies, as well as touch points and customer experience optimisation are some of the tactical steps to be taken by companies in the sector.
What can we do for you?
Market and competition analysis Definition of strategic and tactical objectives, performance indicators and KPIs Multiple customer segmentation models adapted to the needs of each organisation Streamlining the conversion funnel Customer Lifetime Value (CLTV) expansion strategies Customer scoring Predictive sales analysis and market forecasting Customer Engagement action plans Customer retention and loyalty models Customer Analytics: Identification of insights and comprehensive customer knowledge Optimisation of communication channels and touch points Strategic plans and implementation of digitisation strategies Go-to-market strategies Customer Journey Map Customer-centric strategies Action plans for the generation of business opportunities Positioning and brand identity analysis