Guide for CMOs: Guide for Cmos: How to Implement GenAI in Your Marketing Strategy?

What is GenAI?

Generative Artificial Intelligence (GenAI) is a subfield of artificial intelligence focused on creating systems capable of generating new and original content, such as images, music, text, and other types of multimedia data. Instead of merely processing data or responding to specific queries, generative systems can produce new data that is coherent and relevant based on the patterns and structures learned during their training.

Generative models are often based on techniques like artificial neural networks, particularly generative adversarial networks (GANs) and recurrent neural networks (RNNs). These networks are trained with large datasets to learn the underlying structure of the data and then generate new examples that resemble the training data.

GenAI has applications in several areas, such as generative art, music and visual art creation, creative text generation, the production of synthetic medical images for medical training, multimedia content creation, and enhancing creativity in automated design systems, among others.