Discover and explore the segments that make up your customer portfolio, what are their interests, what adds value to them and what actions to take to improve your commercial and marketing actions.
Customer Segmentation is a solution for those companies that want to know in depth the profile of their clients through simple and parameterized tools with a clear result orientation. Determine the interests of your clients, explore each one of them, define targets, and make the necessary adjustments to better connect with them.
What Is Customer Segmentation and Why Does It Matter?
A strategic key to business growth
Customer segmentation is the process of dividing your customer base into homogeneous groups based on shared characteristics such as behavior, needs, interests, or purchase patterns. It allows you to create more effective campaigns, deliver relevant offerings, and improve customer experience.
The foundation of every customer-centric strategy
Leading companies use segmentation as a core element of strategic decision-making. Understanding your customers deeply helps you make smarter moves and tailor your efforts to performance.
Bismart’s Customer Segmentation Solution
Advanced segmentation without AI complexity
Bismart's solution helps you segment customers using real business data—no artificial intelligence required. Take advantage of traditional data analytics with a powerful, visual, and easy-to-use tool built into Power BI.
Seamless Power BI integration
Get a complete view of customer segments through interactive, customizable dashboards. All the power of Power BI focused on marketing and sales strategy.
Key benefits of the solution
- 🎯 Accurate segment identification
Group customers based on variables like purchase frequency, location, acquisition channel, profitability, product type, and more. - 📊 Clear, actionable visualizations
Access dynamic visuals and dashboards that simplify analysis and interpretation—no more messy spreadsheets. - 🔍 Discover hidden opportunities
Identify niche markets, dormant segments with high potential, and profiles likely to convert. - 📈 Better campaign performance and ROI
Design targeted campaigns for each segment, increase response rates, and lower acquisition costs. - 🔄 Adaptive and evolving strategy
Segmentation isn’t static. Easily update and refine segments as data changes over time.
How Bismart’s Customer Segmentation Works
1. Connect your data sources
Integrates seamlessly with your existing systems: ERPs, CRMs, customer databases, e-commerce, marketing tools, etc.
2. Define segmentation criteria
Choose from multiple variables based on your business strategy—buying behavior, geography, age, product, channel…
3. Visualize and analyze in Power BI
Use rich dashboards to explore how segments are distributed and how they evolve over time.
4. Take action and measure results
Launch targeted strategies and monitor results per segment to support data-driven decisions.
Who is this solution for?
Marketing teams
Segment databases, personalize campaigns, boost conversions, and improve loyalty.
Sales departments
Identify the most profitable profiles, adapt sales messaging, and prioritize leads.
Analysts and business decision-makers
Track behavioral patterns and uncover segment-level insights to guide strategic choices.
Strategic Benefits of Customer Segmentation
- Improve personalization and customer experience
- Increase marketing effectiveness and reduce cost
- Uncover new business opportunities
- Make smarter, data-driven decisions
- Prioritize resources based on segment value