Case Study | Multinational Retail Company
Cross Selling and Up Selling Analysis
"The leading global travel retailer operates duty-free and duty-paid shops in airports, cruise ships, seaports and other tourist locations.
GOAL
Analysis of the shopping basket with historical shop sales data to provide shop staff with a system of up-selling and cross-selling recommendations for a subset of their core products.
STRATEGY
- Loading of sales ticket data
- Sales analysis: amounts, number of items, assortments... by day of the week, month, family, brand and article.
- Generation of the matrix of suggested items
- Presentation on a dashboard in Power BI
RESULTS
- Automation of the data capture process
- Informed sales team
- Increased ticket value
+ 2.400 stores
31.000 employees
65 countries
Other Case Studies
Discover what we can do for your business