Case Study | Municipal Services

Master Data Management

City Council company that manages the public parking network, blue zone and tow truck, bus stops, civic agents and facilities such as zoos and parks.



  • Organise and unify customer and transaction data from the different entities involved, to incorporate them into a corporate CRM tool.
  • Address all the contacts obtained by the business areas in a coordinated manner.


  • Acquisition of customer data from the different data sources
  • Initial data de-duplication through ID and relevant fields
  • Data Quality process that applies data mining algorithms and displays possible duplicates and applies a % hit rate to them
  • Final user review to validate the elimination or not of proposed duplicates
  • Additional database of transactions (tickets, reservations, consumptions,...) that links with the MDM
  • Clients to get their real history.


  • Data cleansing from different sources
  • Informed CRM with unified real data that avoids errors in the relationship with customers/contacts
  • Real knowledge of a customer's activity and possibility to exploit synergies between different areas of activity


More than 7 different business areas



Single data


More than 50,000 duplicates cleared

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